A GLOBAL APPROACH:
A dynamic, commited approach to the client’s issue:

Brand steering and the co-construction of marketing solutions
Devising consumer-based strategic thinking
Cross-disciplinary analysis of gathered information, resulting in a different, innovative look at the consumer / individual.

COMPLEMENTING THE QUALITATIVE APPROACH:

A complementary approach organised by partners selected for their specific qualities and meeting our standards in terms of quality and know-how.

Upstream or downstream, and enriched by the Égérie Research psycho-sociological approach.

IDENTIFYING THE VALUE AND MEANING OF SIGNS:

A special method for the analysis of codes, signs and implicit meanings by experts in semiology, providing an alternative form of elucidation of consumers’ reactions to the messages given out by your brands, packaging, advertising and other forms of communication.

Opening up the field of marketing reflection.

Taking account of the issues at hand and the specific characteristics of target groups.

Going beyond the obvious and enriching analyses.

Precise methodological analysis tools.

Marketing approaches which sometimes call into question familiar ways of meeting consumers.

A network of complementary skills.

Strategic and operational recommendations.

Process