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| A GLOBAL APPROACH:
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COMPLEMENTING THE QUALITATIVE APPROACH: A complementary approach organised by partners
selected for their specific qualities and meeting our standards in terms
of quality and know-how. |
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A special method for the analysis of codes, signs and implicit meanings by experts in semiology, providing an alternative form of elucidation of consumers’ reactions to the messages given out by your brands, packaging, advertising and other forms of communication.
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Opening up the
field of marketing reflection.
Taking account of the issues at hand and the specific characteristics of target
groups.
Going beyond the obvious and enriching analyses.
Precise methodological
analysis tools.
Marketing approaches which sometimes call into question familiar ways of meeting
consumers.
A network of complementary skills.
Strategic and operational recommendations.
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